The 22nd Century Group said yesterday that it believed its cigarettes would become the first combustible cigarettes authorized by the US Food and Drug Administration to be marketed as reduced exposure products.
President and CEO, Henry Sicignano III, said his company would submit its application to the FDA this fall and looked forward to receiving FDA authorization “to properly label and market our extraordinary Very Low Nicotine cigarettes in the United States”.
He described the company’s cigarettes as being “protected by a very large number of patents and supported by a host of independent clinical studies”.
In a note issued through BusinessWire, the group said that to date no big tobacco companies had been authorized to market their cigarettes as reduced exposure or modified risk tobacco products.
Meanwhile, the group said yesterday that it had launched a new website for its ‘0.0 mg nicotine’ MAGIC 0 brand cigarettes.
Launched in Europe in April, MAGIC 0 cigarettes are said to be made with the ‘world’s lowest nicotine tobacco’ but to have ‘the natural tobacco taste of conventional cigarettes’.
‘Without any artificial extraction or chemical processes, MAGIC 0 yields only 0.04 mg of nicotine per cigarette − 95 percent less nicotine than conventional cigarettes,’ the company said in its press note. ‘No other company can grow tobacco with such low nicotine content.
‘In accordance with European regulations which require cigarette manufacturers to list the nicotine yield directly on each pack of cigarettes and to round the yield to the nearest 1/10 place, MAGIC 0 packs prominently feature the words: “0.0 mg nicotine”.’
Visitors to the new MAGIC website are provided with ‘details on the science that makes the world’s lowest nicotine cigarettes possible’. The website showcases also five independent clinical trials that have used cigarettes made with 22nd Century’s proprietary Very Low Nicotine tobacco.
The website, at www.magiccigarettes.com, is available in eight languages: Chinese, Dutch, English, French, German, Italian, Japanese and Spanish.