New Zerostyle smokeless tobacco products respond to consumer feedback

| September 6, 2012

Japan Tobacco Inc. is to launch three new styles of its Zerostyle brand of smokeless tobacco products.

Zerostyle started life as a cigarette-shaped product, or ‘pipe’, containing a replaceable cartridge with tobacco and flavors. It had a tapered mouthpiece and removable cap. It was not lit.

In a note posted on its website, JT said that limited quantities of Zerostyle Drive Concept, Zerostyle Off Concept and Zerostyle Night Concept, would be made available from early next month at selected retail stores acrossJapan.

Zerostyle has been well received since its launch as Zerostyle Mint in May 2010 and, in fact, JT had problems keeping up with demand in the early days of its launch.

The new products are said to have been developed following consumer feedback about the flavour, aroma and pipe design of Zerostyle.

They are offered in pouches to differentiate them from the brand’s existing product range.

As its name implies, Zerostyle Drive Concept is made to be enjoyed while driving. ‘It features a strong and brisk menthol flavor and aroma with a subdued sweetness,’ the note said. ‘The design of the pipe is inspired by the leather interior of fine cars.

‘Zerostyle Off Concept is made to be enjoyed during coffee or tea breaks. Its flavor and aroma are mild, with a clean sweetness that never tires the palate. The soft design of the pipe, inspired by interior decor, is meant to evoke images of relaxing breaks.

‘Zerostyle Night Concept is made to be enjoyed on fun nights out with friends. Its flavor and aroma are pleasantly sharp with a subtle sweet-and-sour overtone. The vivid colors of the cubic pipe design are intended to catch the eye.’

JT said it was committed to satisfying its consumers through innovation that was not bound by preconceived notions.

Category: Breaking News

Comments are closed.

Sponsor Ad

Also in Tobacco Reporter

Buckling up

Buckling up

Manufacturers of belting solutions are successfully navigating the industry’s transition.

| October 1, 2017
The new endgame

The new endgame

Some strategies to phase out combustible cigarettes are more sensible than others.

| October 1, 2017
Smooth operator

Smooth operator

Advances in processes, materials and technologies are reducing requirements for spare parts.

| September 1, 2017
Riding high

Riding high

Aiger Engineering thrives as new products continue to disrupt the traditional tobacco business. 

| September 1, 2017
An opportunity for health

An opportunity for health

David Sweanor on the taxation of new ‘tobacco’ products.

| September 1, 2017
Outstanding innovations

Outstanding innovations

New filter technologies are helping cigarette manufacturers set their products apart.

| September 1, 2017
How low can you go?

How low can you go?

Scandinavia’s market for combustibles shrinks as consumers look for less-harmful alternatives.

| September 1, 2017

Sponsor Ad

Web exclusives

Farmers concerned

Farmers concerned

The ITGA worries about slumping demand for leaf tobacco and a lack of alternative crops

| November 2, 2017
Their fair share

Their fair share

Tobacco growers deserve better

| November 1, 2017
Lease on life

Lease on life

Industry leaders respond to the FDA’s new attitude toward vapor products.

| October 1, 2017
The Vype Dossier

The Vype Dossier

Proving the reduced-risk potential of an e-cigarette

| October 1, 2017
Creating momentum

Creating momentum

The VTA took the fight to legislators firsthand.

| September 2, 2017
Battery battle

Battery battle

Sub-par production materials and user error are the main causes for battery failure.

| September 1, 2017
A shot in the foot

A shot in the foot

Is it contradictory for a university to ban vaping but allow handguns?

| August 30, 2017

Sponsor Ad

From the leaf lands

Child-labor issue raised

Child-labor issue raised

Manufacturers that have been buying tobacco for many years have tried but failed to prevent the use of child labor on farms. Now, a member of the European Parliament has raised the issue.

| January 17, 2018
Quality issues in Malawi

Quality issues in Malawi

With what might be a ‘short’ tobacco crop and with concern about the quality of some of the tobacco being produced; it will be interesting to watch Malawi’s grower prices evolving.

| January 17, 2018
Looking to quit

Looking to quit

After four consecutive years of drought, some of the flue-cured tobacco growers operating in the traditional growing areas of Andhra Pradesh are ready to quit.

| January 16, 2018
Tobacco season delayed

Tobacco season delayed

The late onset of rains in Zimbabwe is expected to delay the opening of the flue-cured tobacco selling season, which could have a knock-on effect through the economy.

| January 12, 2018
Fire-cured under threat

Fire-cured under threat

A US Food and Drug Administration proposal to limit levels of nitrosamines in finished smokeless tobacco products could pose an existential threat to fire-cured production in the US.

| January 10, 2018
Local buying ‘encouraged’

Local buying ‘encouraged’

To import unmanufactured tobacco into Indonesia, companies are going to have to demonstrate that they are buying local tobacco.

| December 29, 2017

Sponsor Ad