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Raison Cafe – breakfast in one product

| October 9, 2012

KT&G has said it is due to launch a 1 mg version of its coffee-scented Raison Cafe cigarette on October 10, according to a story in The Korea Herald.

The brand was launched in 6 mg format in July.

A KT&G spokesman said Raison Cafe delivered a rich scent of ‘hazelnut coffee’ through the addition of ground coffee beans to the filter.

“We spent four years of research and development coming up with a technology that can directly insert ground coffee beans into the filter,” he said.

The Raison Cafe brand is expected to gain popularity among younger smokers in the wake of the general shift away from menthol.

Category: Breaking News

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