In a re-play of the tobacco industry’s former close connection with sport, Totally Wicked, a supplier of electronic cigarettes, on the weekend announced a sponsorship deal with St Helens’ RFC, one of England’s top rugby league clubs.
According to a PRNewswire story, under the deal, the club’s Langtree Park North Stand is to be renamed the Totally Wicked Stand.
Totally Wicked products will be available to buy throughout the stadium on match days.
And the club will hold a ‘cigarette amnesty’ where fans will be able to swap their tobacco cigarettes for a St Helens branded electronic cigarette.
Category: Breaking News