Japan Tobacco Inc said today that it would be adding Mevius Premium Menthol 8 to its 100 per cent natural menthol product range, Mevius Premium Menthol.
The new product is the first Mevius menthol product to deliver 8 mg tar.
Mevius, which is Mild Seven redesigned and rebranded, will be rolled out across Japan from mid-March.
Currently the range comprises two products delivering 1 mg of tar, Mevius Premium Menthol One 100s and Mevius Premium Menthol One, and one delivering 5 mg of tar, Mevius Premium Menthol 5.
JT’s internal research indicates that the menthol category is growing in Japan.
Category: Breaking News