Archive for May, 2013

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Pop star invests in NJOY

| May 31, 2013

Music star and 13-time Grammy Award nominee Bruno Mars has joined NJOY as an investor. While the terms of the investment were not disclosed, Mars stated that he often uses NJOY’s King product in place of traditional cigarettes and is convinced that it is a revolutionary alternative to cigarettes.

“I’ve been using NJOY Kings instead of cigarettes these days and I’m sticking to it,” said Mars. “I believe in the product and the company’s mission.”

“Bruno Mars is an exciting addition to NJOY and we are pleased to have him on board,” said Craig Weiss, CEO of NJOY. “Adding Bruno to our team expands our reach, raising further awareness of the NJOY brand and our company mission to obsolete cigarettes.”

NJOY King was developed by an award-winning master tobacco flavorist. With a look, feel and flavor that closely mimics a traditional cigarette, it has become the bestselling e-cigarette in the United States.

Chinese firms move adverts to Internet

| May 31, 2013

A recent report claims that while Chinese tobacco companies have reduced their advertising in traditional media, they are stepping up their presence on the Internet, according to a China Daily story.

The Beijing Center for Disease Control and Prevention (CDCP) compiled the report after monitoring 32 television channels, 91 newspapers and magazines, and various Internet media, including commercial websites and micro blogs.

Researchers found that tobacco advertisements were broadcast 117 times on two television channels from May 13 to May 19, figures they compared with those from a 2009 survey that found that advertisements were broadcast 678 times on 19 channels from May 18 to May 24. The television channels that were monitored comprised 15 China Central Television stations, 11 Beijing stations and six provincial stations.

Liu Xiurong, director of the CDCP’s health department, said the television advertisements were indirect promotions because tobacco-product advertisements were prohibited.

A law formulated in 1994 banned tobacco advertisements through five types of traditional media: radio, television, movies, newspapers and magazines.

But the law, Liu said, did not make it clear that indirect advertisements for tobacco brands were also banned; so tobacco manufacturers were taking advantage of this situation.

The report said the print media had been more successful than had television in restricting tobacco advertisements, though the CDCP had found two direct tobacco advertisements.

While tobacco advertising had declined in traditional media, the focus had shifted to the Internet and product placements in movies and television series.

Tobacco companies promoted their products on their websites and micro blogs, and some used micro blogs to form online groups of smokers consuming their products.

Currently there are no regulations on advertising through Internet-based media.

Butts to trigger charitable donations

| May 31, 2013

The San Rafael Clean Coalition, California, was due yesterday to install a ‘cigarette eater meter’ at the San RafaelCityPlaza, according to a story in the Marin Independent Journal.

The idea is that people will use the device as a repository for cigarette butts and, in doing so, trigger a charitable donation.

For every butt deposited, 1 cent will go to the St. Vincent de Paul Society.

And once the meter hits 100,000 butts, local businesses will contribute $1,000.

The project is funded by the Marin County Stormwater Pollution Prevention Program and Bellam Self Storage and Boxes, with additional funds from local businesses.

The clean coalition is a volunteer group.

Olaf denies endorsing empty-pack survey

| May 31, 2013

The European Union’s anti-fraud office, Olaf, is to take issue with British American Tobacco for making what Olaf alleges were false claims about the nature of their relationship when lobbying British health officials, according to a story in The Times.

BAT is said to have told civil servants at the Department of Health during a private meeting convened to discuss the impact of standardized tobacco packaging that Britain’s illicit tobacco market had grown to more than a quarter of the legal market in the fourth quarter of 2012.

This figure, it was apparently said, was gleaned from a study whose methodology was backed by Olaf.

“The BAT empty pack survey, which BAT said was endorsed by Olaf, shows a tax gap of 26 per cent in quarter four 2012,” according to the note of the meeting in January, agreed by BAT and the Department of Health, and obtained by The Times.

But a spokeswoman for Olaf said Olaf had not endorsed an empty pack survey undertaken by BAT or any other cigarette manufacturer.

“We were not aware that BAT had stated Olaf had endorsed their empty pack survey,” the spokeswoman said.

“We will take up this issue with BAT.”

Odds on smoking ban being eased

| May 31, 2013

Spain’s Prime Minister, Mariano Rajoy, has revealed that he met recently with Sheldon Adelson, the American casino magnate, but stressed that “no decision has yet been made” on whether to relax Spain’s smoking ban in the gaming rooms of ‘Eurovegas’, according to an El Pais story.

The huge Eurovegas complex is set to be built in the Alcorcón area of Madrid.

Both Adelson and Madrid’s regional premier, Ignacio González, said on Tuesday that they took it as read that smoking would be permitted at Eurovegas.

But Rajoy, while confirming only that he had met with Adelson and saying that it was his job as prime minister to listen and speak to people, added that Eurovegas was a good project that would create many jobs.

Altria to host investor day presentation

| May 31, 2013

Altria is due to host a webcast at of its Investor Day in New York presentation from about 09.00 hours to about 12.00 hours Eastern Time on June 11.

The webcast, which will be in listen-only mode, will feature presentations by Altria’s chairman and CEO, Marty Barrington, and other members of Altria’s senior management team.

Pre-event registration is necessary at, where an archived copy will be made available.