New product tracking system on show

| May 24, 2013

Imperial Tobacco recently joined with the other major tobacco manufacturers at two global customs events to showcase technology for tackling the illicit trade.

Representatives from Imperial attended the World Customs Organization events in Dubai and Istanbul as members of the cross-industry Digital Coding and Tracking Association (DCTA), which was officially launched this week.

Imperial said the events were the ideal way of highlighting the benefits to customs officials of the DCTA’s Codentify system, which enables tracking and tracing of product in line with the anti-illicit trade protocol of the World Health Organization’s Framework Convention on Tobacco Control, as well as product authentication and digital tax verification.

Imperial’s senior AIT engagement manager, Mark Hill, gave the keynote speech on behalf of the DCTA at the Dubai event.

He said afterwards that there had been significant interest in the Codentify technology from customs officials at both events and that it was hoped to further demonstrate the system’s effectiveness in the future.

Category: Breaking News

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