Imperial Tobacco has launched Smoke Spots in the UK, a new website aimed at supporting adult smokers and promoting smoker-friendly venues.
“With this great new initiative, we are giving our consumers the chance to interact and form an online community where they can share great smoking experiences with each other,” said Amy Kiss, head of consumer marketing.
Smoke Spots is already live in Germany and Austria, but is now being extended to the U.K., with London in the vanguard.
The website, at http://www.smoke-spots.co.uk, highlights smoker-friendly venues and events.
The key to the site is said to be its social aspect: forums, blog articles, competitions and links to local events that will help facilitate regular, experience-sharing conversations among smokers.
“The U.K. is a very important market for us,” said Andy Henwood, head of digital and marketing communications.
“We’ll be highlighting Smoke Spots through an integrated communication campaign, including social media and a mobile app, and we are confident awareness of this effective tool will quickly grow.
“We’ll be rolling Smoke Spots out to other cities in the U.K. in due course.”
Category: Breaking News