British American Tobacco is offering a version of one of its leading brands of cigarettes that provides details of the geographical source and harvest year of the leaf tobacco used in its manufacture, according to a This is Money story.
The story doesn’t mention the brand but a picture suggests that it is Dunhill.
Naming the sources of the main ingredients of products has long been used as a marketing tool by the manufacturers of everything from wine to chocolates, but it has been used only sparingly in the case of tobacco products.
According to the story, the new product from BAT will retail at £18 for a pack of 20—double the retail price of most cigarettes.
Category: Breaking News