New Mode unites four Mevius products

Japan Tobacco Inc. is to integrate four of its Less Smoke Smell products under the new name of Mevius Mode.

Two of the products are currently within its Mevius D-SPEC line, and two are within its super-slim Mevius Style Plus line.

The flavor and aroma of these products will remain the same, but they will be sold in updated packaging.

The company said that the changes were aimed at making it clearer to consumers that these products were all part of the Mevius Less Smoke Smell lineup.

They were also aimed at introducing more consistency into the packaging design of products within the Mevius brand.