Helping people ‘opt’ for a healthier life

Tobacco is one of the focuses of a public-health action-plan being put forward by the Danish government, according to an Esmerk Danish News story.

The plan includes seven national targets for reducing smoking and drinking among Danes, but looks also at reducing obesity among children and encouraging more people to take exercise.

The government will earmark DKK120 million to so-called strategic partnerships between private companies and society at large, in the guise of, for instance, sports associations, housing associations and trade unions.

The money will be used ‘to help citizens opt for a healthier life style’, though the action plan is said to put strong emphasis on personal responsibility.