Tobacco does well in Indonesian brand evaluation

Four tobacco brands have made it into the top 10 of Indonesia’s most valuable brands.

At number five, A Mild is the top tobacco brand with a value of US$5,882 million.

Surya, valued at US$1,939 million, is at number eight; Dji Sam Soe, valued at US$1,767 million, is at number nine; and Marlboro, valued in Indonesia at US1,669 million, is at number 10.

WPP, which describes itself as the world’s biggest communications services group, and Millard Brown, said to be a leading global research agency, yesterday released the first BrandZ ™ ranking of Indonesia’s top 50 most valuable brands.

The combined value of the Top 50 brands is $64.6 billion.

The strong performance of tobacco brands was one of the key findings of the evaluation, which combined financial data with the perceptions of consumers.

There are seven tobacco brands in the Top 50, accounting for a total value of $14.8 billion.