No trace of EU tobacco-pack tracking system

| January 22, 2016

The EU Commission has not selected the technology that it would prefer to use in tracking and tracing tobacco packs, according to a story relayed by the TMA.

A ‘senior Commission official’ reportedly said that it was waiting on the results of a second feasibility study.

The Commission is up against a May 2016 deadline to implement track and trace measures to combat the illegal trade in tobacco products. reported that, according to documents it had obtained, tobacco companies were planning to use an outside group to push their preferred packaging technology, Codentify, which is said to have been developed by a consortium of British American Tobacco, Imperial Tobacco, Japan Tobacco International and Philip Morris International.

The four companies, in a consortium called the Digital Coding and Tracking Association, reportedly tried to involve the European Committee for Standardization (CEN), an independently-run standardization organization for consumer goods.

CEN said in July 2015 that it plans to examine packaging standards, following a request from Belgium’s Bureau for Standardization, but unnamed sources with knowledge of the decision said the request was driven by the Digital Coding and Tracking Association.

However, CEN told the Commission in late 2015 that it would wait for the Commission to finish its consultations rather than form its own technical committee.

Category: Breaking News

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