US to get a flavor of France

Gaïatrend, which describes itself as the leading manufacturer of e-liquids in Europe, said yesterday that it was expanding into the US.

‘Despite the FDA’s [Food and Drug Administration’s] recent ruling on electronic cigarettes, Gaïatrend USA is launching the company’s leading brand, Alfaliquid, in the US to grow the brand internationally and to continue its European legacy in the North American marketplace,’ the company said in a press note.

“We are very excited to launch Alfaliquid in the United States,” said Arnaud Dumas de Rauly, president of Gaïatrend USA. “Gaïatrend comes from a culture where vaping is accepted and hasn’t been vilified. Given our French roots, the FDA’s deeming regulations and the war on vaping in general, we found Bastille Day the perfect time to launch.

“Our mission is to educate, unify and encourage vapers to be vocal about overzealous regulations while offering a quality product that not only serves as a smarter alternative, but can be enjoyed by adult consumers across the globe.”

The company will initially launch nine flavors, including: Tropical, Bartlett Apple, and Classic Leaf, the most popular e-liquid flavor in France, across Alfaliquid’s three e-liquid collections: Heritage, Harvest and Reserve.

Alfaliquid will offer five nicotine concentrations for each flavor, including a zero nicotine option.

More information is available at: www.gaiatrendusa.com.