Essentra launches new website

Essentra yesterday launched a new commercial website – essentra.com – that is said to bring together the breadth of the company’s offering in a single online location for the first time.

Essentra.com showcases the company’s product portfolio and capabilities across its targeted end-markets – ‘beauty, consumer, healthcare, household, industrial, point-of-purchase, tobacco, transport and logistics, and vehicles’.

‘With innovative features and tailored content, this new site aims to improve overall customer experience, and is optimised for desktop and mobile devices,’ the company said in announcing the new website. It is offered in 13 languages in addition to English.

The site features a dedicated news and commentary on wider industry trends and events. It has ‘Essential Thinking’ articles that provide expert analysis from the company’s category specialists – articles that can be viewed chronologically or by popularity. And it allows the downloading of category brochures.

“We are excited to unveil our new essentra.com site,” said Joanna Speed, corporate affairs director. “Bringing together all our capabilities in a single online location will enable customers to effortlessly browse our entire offering, and make it as straightforward as possible for them find the perfect solution to meet their requirements.”