SM expanding ZYN distribution

Swedish Match said yesterday that it was expanding distribution of ZYN, a tobacco-free nicotine pouch, throughout the western US.

ZYN is described as a next-generation nicotine pouch that provides a smoke-free, spit-free and tobacco-leaf-free experience.

It is now being made available for purchase in more than 4,000 stores in Arizona, California, Colorado, Idaho, Montana, New Mexico, Nevada, Oregon, Utah, Washington and Wyoming, and online at Northerner.com for shipment in all participating states.

“ZYN’s strong results in the introductory launch have consumers demanding it in more stores,” said Ryan Ganley, senior brand manager for ZYN, US Division at Swedish Match. “Swedish Match is thrilled to bring such an innovative product to additional states in the US.  It is an absolute game-changer and there’s nothing quite like it on the market.”

Comprising a tobacco-free pouch that is placed under the upper lip, ZYN is said to contain nicotine derived from tobacco leaves, and food grade ingredients.

ZYN is available in a number of flavors, including cool mint, wintergreen, cinnamon, peppermint, spearmint and coffee. All flavors are available in two strengths, 3 mg and 6 mg of nicotine.

It is packaged in what is described as ‘the first and only child resistant round can in the tobacco industry’.

“ZYN offers consumers a clean, discreet and convenient way to enjoy complete nicotine satisfaction,” said Ganley. “It can be used anywhere without ever having to worry about refills or batteries.”

More information is a Zyn on Northerner.