The TMA has appointed Christopher B. Greer as its new president and CEO.
Greer comes to TMA from Japan Tobacco International’s U.S. division, where he served first as regulatory affairs manager and then as director and department head of corporate affairs & communications.
Greer’s work at JTI focused on FDA, government relations, corporate communications, corporate and regulatory compliance, Master Settlement Agreement management and anti-illicit trade. In addition, he served as the JTI representative to the TMA board of directors.
Greer brings a fresh perspective to the organization as both an end-user of TMA products and services and as an executive whose experience lies at the heart of many issues facing the industry.
He is taking over at a time highlighted by industry changes and opportunities driven by regulation, sustainability and new product innovations.