The US-based electronic cigarette company LOGIC Technology said yesterday that it was expanding into the Canadian market through a partnership with Hilary’s Salesmaster.
Under the partnership agreement, LOGIC’s electronic cigarettes will be made available at more than 30,000 accounts operated by the distributor nationwide in Canada.
LOGIC’s products include both disposable and rechargeable versions and are available in traditional and menthol flavors.
The company is ranked number two in the US in respect of its dollar sales and its market share.
“We are excited to expand LOGIC’s distribution in Canada and are thrilled to be working with Hilary’s Salesmaster, a company with a vast footprint within the Canadian market,” said Miguel Martin, president of LOGIC. “We offer a premium product for adult consumers, as well as high margins for our retail and trade partners, and we are eager to meet the demand of consumers in Canada with our products.”
Since 1951, Hilary’s Salesmaster has developed a strong national presence in the Canadian retail market that currently reaches thousands of food, drug, mass, convenience, gas, food-service and hardware retailers.
“Hilary’s is excited to bring LOGIC to the Canadian marketplace,” said Stewart Ingles, president of Hilary’s Salesmaster.
“We have an extensive marketing campaign aimed at making LOGIC the number one brand in Canada.
“With our distribution and marketing skills, combined with the support of LOGIC Technology, we will strive to build LOGIC as the preeminent e-cig brand in Canada.”