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Smallest e-cigarette launched

| November 27, 2013

The U.K. e-cigarette company Vapourlites has launched what it claims is the world’s smallest e-cigarette.

The company is marketing the new product as a “try it” gadget that is a perfect check-out buy for people planning to cut down on or quit traditional-cigarette smoking at Christmas or the New Year.

A “soft feel,” 7 cm Vapourlites Micro is said to deliver nicotine equivalent to about 15 tobacco cigarettes.

Imperial employees help vulnerable

| November 27, 2013

Imperial Tobacco employees in the FYR of Macedonia recently gave up their weekend to take part in a community volunteering event in Skopje aimed at improving the quality of life for some of the city’s most vulnerable young adults.

The event formed part of a joint project with the Altadis Foundation and a local charity.

Volunteers were involved in a range of activities such as clearing rubbish, planting shrubs and refurbishing and furnishing apartments.

The beneficiaries of the Create a Better Future project were disadvantaged young people who had left state-run orphanages at the age of 18.

“This was a great event, which involved volunteers from both our trading and manufacturing divisions in Macedonia,” said Inna Napolskaya, finance director, Southern Balkans.

“We were very touched by the young people’s appreciation of our efforts, and we’re planning further activities in the near future to demonstrate our responsibility in action.”

French e-cigarette firm growing upward and outward into new markets

| November 26, 2013

The French e-cigarette company Nhoss expects to more than double its turnover next year to over €20 million.

In a press note issued yesterday, the company’s rise was described as “extraordinary.”

Started in 2010, the company, which produces its own e-liquid, had a turnover of €150,000 during 2011; a figure that will have risen to about €10 million by the end of this year.

It has sold more than 2 million products since its launch; its workforce has gone from four in 2010 to 35 this year; and its brand is now present in 7,000 points of sale in France.

Nhoss has expanded into Spain and expects its products to be on sale in Italy and Portugal before the end of this year.

Plan to ease Bulgaria’s tobacco smoking ban in time for winter holiday season

| November 26, 2013

The Bulgarian Socialist Party (BSP) is expected to try to ease Bulgaria’s tobacco smoking ban in enclosed public places in time for New Year celebrations, according to a Novinite story quoting the Bulgarian Trud (labor) daily.

Amendments to the country’s Health Act are due to be voted on in parliament in December, just before the start of the holidays, during which many hospitality-sector establishments expect to enjoy high turnovers.

“Right after we adopt the state budget, we will move the Health Act on the agenda and ease the ban around New Year,” said Spas Panchev, deputy chair of the BSP’s parliamentary group and one of the strongest proponents of easing smoking regulations.

The easing of restrictions would see the establishment of designated, separate smoking and nonsmoking areas in large restaurants and coffee shops, while the owners of smaller establishments, with floor areas of less than 70 square meters, would be able to decide whether their establishments should or should not allow smoking. Smoking would be allowed in bars and nightclubs.

However, it is by no means certain that those wanting to ease the current ban will carry the day because there is a lot of opposition to what they are attempting.

A good year for Dunhill

| November 26, 2013

British American Tobacco is offering a version of one of its leading brands of cigarettes that provides details of the geographical source and harvest year of the leaf tobacco used in its manufacture, according to a This is Money story.

The story doesn’t mention the brand but a picture suggests that it is Dunhill.

Naming the sources of the main ingredients of products has long been used as a marketing tool by the manufacturers of everything from wine to chocolates, but it has been used only sparingly in the case of tobacco products.

According to the story, the new product from BAT will retail at £18 for a pack of 20—double the retail price of most cigarettes.

Chicago mayor takes stand on menthol

| November 26, 2013

Rahm Emanuel, the mayor of the U.S. city of Chicago, is trying to raise awareness about the danger of smoking menthol-flavored tobacco by using a new publicity campaign.

According to a story by Lewis Lazare for The Business Journals, the campaign has been put together by the Chicago Department of Public Health in conjunction with the LimeGreen/Chicago advertising agency.

The Don’t Get Burned campaign is part of the department’s Healthy Chicago effort that Emanuel is emphasizing.

The target audience for the new campaign—which includes television, radio and print—comprises young people the tobacco industry is said to be wooing with menthol-flavored tobacco products.

The print campaign features close-ups of the faces of young people on whom are scarred the words Big Tobacco. The copy reads: “Tobacco companies use menthol-flavored cigarettes to get you addicted. Don’t get burned.”

The city of Chicago maintains that menthol cigarettes cause more young people to take up smoking and then make it harder for them to quit.

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