Iggesund Paperboard is expanding its distribution in the US by making its flagship product, Invercote, available coast to coast.
‘Increasing interest in Invercote’s unique properties from brand owners on the West Coast, and some key new business acquisitions made expanding west a natural next step,’ the company said in a press note.
‘ Iggesund Paperboard has established an inventory position and sheeting capabilities in Pomona, CA [California] with the objective of making Invercote readily available for quick turn market demand. The primary goal is to be able to serve the commercial print and packaging cluster in California and beyond.
‘Iggesund will focus its sales & marketing efforts on premium packaging and graphical print applications, building on the foundation of offset and digital print business recently established through a network of merchant distributors.’
Meanwhile, Rickard Österlindh, president Iggesund Americas said that the company had been in the US for more than 30 years but its distribution footprint had been concentrated on the east coast. “Now is the time to increase our presence on the West Coast, where we know there is a density of brand owners who will appreciate the quality level we offer with Invercote,” he said.
Enhanced distribution from coast to coast in the US is said to be just one step in Iggesund’s ‘overarching effort to become a unified global entity by strengthening its service platform outside Europe’.