The Right Decisions Right Now (RDRN) youth tobacco prevention program has partnered with the National School Boards Association in the US in a joint effort to convey a strong and effective anti-tobacco use message to more teens, according to a note posted on Reynolds American’s website.
‘RDRN, which is funded by R.J. Reynolds Tobacco Company, is a successful, evidence-based curriculum designed to educate middle-school students about the dangers of tobacco use and offers ways for them to lead a healthy lifestyle,’ the note said.
The online program is available free of charge to educators, as well as parents and youth-focused community groups.
“Schools clearly can and do play a role in catching young people before they start smoking by educating them on the dangers of tobacco use,” said Tom Gentzel, the association’s executive director.
And Laura Leigh Oyler, who leads the Reynolds companies’ youth tobacco prevention efforts, said that RDRN aimed to increase awareness and educators’ use of the program through its partnership with the association.
“Evidence-based programs like ours are very important in the fight against youth tobacco use, and I’d like to see RDRN in every health class in the country,” Oyler said.
The full story is at: http://files.shareholder.com/downloads/RAI/3506486414x0x785618/e89152fd-858d-43fe-bd83-95ed25629069/2014-04_RJRT_RDRN-YTPP_partners_with_NSBA.pdf.
Philip Morris International is due to host a live audio webcast at www.pmi.com/webcasts from 09.00 hours Eastern Time on October 16 to discuss its 2014 third-quarter results, which will be issued about 07.00 hours the same day.
During the webcast, which will be in listen-only mode, CFO Jacek Olczak will discuss the results and answer questions from the investment community and news media.
The webcast can be accessed also on iOS or Android devices by downloading PMI’s free Investor Relations Mobile Application at www.pmi.com/irapp.
An archived copy of the webcast will be available until 17.00 hours on November 14 at www.pmi.com/webcasts.
Slides and script will be available at www.pmi.com/earnings.
Lorillard is due to release its third quarter 2014 results on October 23, before the market opens.
A news release will be made available under the Investor Relations section of Lorillard’s website: www.lorillard.com.
Imperial Tobacco’s Spanish business is backing a major awareness campaign in Andalucía to tackle what it says is the growing problem caused by illicit tobacco. The Stop Contrabando de Tabaco initiative is led by the Mesa del Tabaco industry body in Spain with support from Altadis.
‘The four-week campaign makes use of impactful advertising on local TV, radio and newspapers as well as posters, billboards and wristbands,’ according to a note posted on Imperial’s website. ‘Andalucía was chosen as it has illicit tobacco consumption rates as high as 40 per cent in some parts of the region.’
The campaign uses the slogan: ‘There’s a part of tobacco smuggling you do not see’, combined with images of people covering one of their eyes.
“This is intended as a wake-up call for the public, to emphasise the illegal trade doesn’t pay taxes, it finances crime and is easily accessible to minors,” said Rocio Ingelmo, corporate and legal affairs manager Spain. “The aim is to tell people this affects us all.”
Japan Tobacco Inc. has completed its pre-purchase radioactive material testing of this year’s Japanese domestic leaf tobacco with the completion of tests on Burley and native varieties.
Testing started in late July on the country’s flue-cured Virginia tobacco, the results of which were announced on August 7.
In a note posted on its website, JT said that following the Burley and native tobacco testing in 128 areas, the results from 126 areas fell within the JT standard value (radioactive cesium of 100 Bq/kg).
They exceeded the standard value in two areas and JT said it would not buy this year’s leaf tobacco produced in these areas. JT said it would continue with its scheme of testing domestic leaf tobacco after purchase, and testing and monitoring it a number of times at each stage of the production process.
Bangkok’s deputy governor, Pussadee Tamtai, yesterday warned people that they risked being fined more than Bt2,000 if they smoked tobacco in the city’s markets, according to a story in The Nation.
There are said to be 338 markets in Bangkok where smoking is prohibited.
The deputy governor said markets that failed to enforce anti-smoking laws faced fines of up to Bt20,000. She was speaking at the launch of a campaign aimed at forcing markets to be tobacco-smoke free. The Thai Health Office had previously distributed pamphlets, stickers and banners to the markets in support of the campaign.
However, a survey earlier this year showed that only about 20 per cent of respondents had seen the campaign material.
And it showed that about 73 per cent of people had witnessed smoking in the markets.