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E-cigarette event in Europe

| September 13, 2013

Representatives of leading e-cigarette manufacturers and retailers are due to speak at the first Ecig Europe industry conference, to be held Dec. 4-5, in London, United Kingdom.

The conference, hosted by Technology IQ, will provide e-cigarette vendors and suppliers with an opportunity to discuss key issues, including regulation, business intelligence and profitability, as well as supply chain management.

Speakers at the forum will include Clive Bates, the Counterfactual; Adrian Marshall, ex-chairman, Nicoventures; Michael Ryan, chairman, E-Lites; Zair Al-Beyerty, CEO, Triplehalo; Nick Roman, commercial Manager, Vapelux; Michael Clapper, chairman, Vapestick Group; Atif Tanvir, director, U.K. Ecig Store; Jide Yao, CEO, Hangsen; Chris Dunhill, CEO, GDC; and Katherine Devin, operations director, ECITA.

“The next 12 months will be pivotal for the e-cigarette industry, and this will be the place to find out how your business can thrive in the face of changing regulation and ever-more competitive landscape,” says Kate Love, head of production, Ecig Europe. “Our expert speaker line-up will offer their candid views on all the big issues affecting you now and in the future.”

The program, speaker list and registration forms are available at www.ecigeurope.com.

Philip Morris embraces e-cigarettes

| June 11, 2013

Philip Morris USA will launch an e-cigarette under the MarkTen brand in Indiana in August, reports The Wall Street Journal.

MarkTen is a disposable e-cigarette but can be reused by buying a separate battery recharging kit and additional cartridges. Made in China by a contact manufacturer, the e-cigarette is expected to sell for about $9.50.

PM USA is the last of the major U.S. tobacco companies to introduce an e-cigarette in an industry-wide effort to diversify beyond the traditional cigarette business, which has become more challenging in the face of tax increases, smoking bans, health concerns and social stigma.

Last week, R.J. Reynolds Vapor Co., a subsidiary of Reynolds American, announced it would start selling its Vuse e-cigarette to retail outlets throughout Colorado in June.

Vuse was developed in-house by R.J. Reynolds R&D experts, and will be manufactured in the United States.

In April 2010, Lorillard acquired e-cigarette maker Blue Ecigs. It has expanded into more than 80,000 retail outlets.

Analysts estimate sales of e-cigarettes could double this year to $1 billion. Some have even said consumption of e-cigarettes could surpass consumption of traditional cigarette within the next decade. The Food and Drug Administration plans to assert regulatory authority over e-cigarettes in the near future.

Electronic cigarette maker Njoy said Monday it had raised $75 million in financing from investors including Napster founder and ex-Facebook president Sean Parker.