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Digital e-cigarette a game changer

| June 7, 2013

VUSE-System-ContentsR.J. Reynolds Vapor Co., a subsidiary of Reynolds American, is bringing its Vuse Digital Vapor Cigarette to retail outlets throughout Colorado, USA.

“This is a game-changing product in the e-cigarette category,” says Stephanie Cordisco, president of RJRV.

“There is strong awareness of the category among adult smokers and many are trying e-cigarettes, but few adult smokers are switching to them entirely. That’s because the products currently on the market aren’t providing everything adult smokers are looking for. We believe Vuse will change that.”

Developed in-house by R.J. Reynolds R&D experts, Vuse uses innovative digital technology, ensuring it delivers consistent flavor and a satisfying vapor experience.

“Vuse is powered by smart technology designed to monitor and regulate the power, heat and cartridge performance to ensure a perfect puff first time, every time,” Cordisco says. “To date, adult smokers who have tried e-cigarettes haven’t found a product that performs consistently. With its digital technology, Vuse gives adult smokers considering e-cigarettes an innovative, high-quality product from a leading tobacco company.”

Unlike other e-cigarettes currently on the market, Vuse is completely designed and assembled in the United States, and, as an additional quality step, Vuse incorporates automated manufacturing to ensure a consistently reliable cartridge every time. Vuse will be sold in a rechargeable format.

“Vuse has been designed to offer the affordability and convenience of a disposable e-cigarette, while providing on-going cost savings and reduced environmental impact by being rechargeable,” Cordisco says.

The Vuse Solo and Vuse System will be sold in retail outlets in Colorado beginning in July. Vuse Solo includes a flavor cartridge, original or menthol, a rechargeable Vuse power unit and a USB charger. The Vuse System includes three flavor cartridges—two original and one menthol—a rechargeable Vuse power unit, both a USB charger and an AC wall adapter, and a carrying case.

Vuse cartridges will also be sold separately at retail outlets. Depending on use, a cartridge lasts about as long as one pack of traditional cigarettes. Every Vuse vapor cigarette comes pre-charged and ready to use right out of the pack. The price for a Vuse Solo will be around $10, the Vuse System will likely cost around $30 and cartridges will be sold in two-packs for around $6.

“As the preferences of adult tobacco consumers change, we are leading the transformation of the tobacco industry, providing high-quality products for them to consider,” Cordisco says. “Some Wall Street analysts have predicted significant growth for the e-cigarette category during the next few years. With our Vuse Digital Vapor Cigarette, we intend to be a market leader in the category.”

 

Pop star invests in NJOY

| May 31, 2013

Music star and 13-time Grammy Award nominee Bruno Mars has joined NJOY as an investor. While the terms of the investment were not disclosed, Mars stated that he often uses NJOY’s King product in place of traditional cigarettes and is convinced that it is a revolutionary alternative to cigarettes.

“I’ve been using NJOY Kings instead of cigarettes these days and I’m sticking to it,” said Mars. “I believe in the product and the company’s mission.”

“Bruno Mars is an exciting addition to NJOY and we are pleased to have him on board,” said Craig Weiss, CEO of NJOY. “Adding Bruno to our team expands our reach, raising further awareness of the NJOY brand and our company mission to obsolete cigarettes.”

NJOY King was developed by an award-winning master tobacco flavorist. With a look, feel and flavor that closely mimics a traditional cigarette, it has become the bestselling e-cigarette in the United States.

E-cigarette firm FIN appoints sales VP

| May 14, 2013

The e-cigarette company, FIN Branding Group, has appointed Rick Torgalski as vice president of sales, a role in which he will be responsible for “leading, developing, and growing” the company’s national sales, distribution and promotional efforts.
Before joining FIN, Torgalski served as director of convenience channels at Hostess Brands.

And prior to that he spent 10 years with The Hershey Company, where he held a number of positions, including national account manager and marketing manager.

“Rick’s varied experiences working on national account development is very important for our organization at this juncture,” said FIN chairman and CEO Elliot B. Maisel.

RAI expanding e-cig operations

| May 10, 2013

Reynolds American Inc.’s experiment with making e-cigarettes is about to move to a larger distribution scale, the company said Thursday at its annual shareholders meeting.

The company provided several strategic updates during formal remarks by Daan Delen, its CEO and president, and during a question-and-answer session that wasn’t consumed by farm-worker issues, according to the website equities.com.

Reynolds also said it has placed links on its website — www.reynoldsamerican.com — under the corporate governance header where its 2012 political-oriented contributions are listed. Delen said the company opted for more disclosure after getting requests from various stakeholder groups.

R.J. Reynolds Vapor Co. remains in test markets with its internally developed Vuse e-cigs with no reported sales numbers. Vuse is being sold at Tarheel Tobacco stores at 6311 Stadium Drive in Clemmons, 3193 Peters Creek Parkway in Winston-Salem and in Danville, Va.

E-cigarette firm appoints supply-chain VP

| May 10, 2013

The e-cigarette company FIN Branding Group has appointed Joe Cipolla as its vice president of its supply chain.

The company said that Cipolla would oversee the “end-to-end supply chain with responsibility for procurement through distribution and warehousing, and maintain relationships with FIN’s internal partners and vendors.”

Before joining FIN, Cipolla served as the senior director of business strategy and supply chain for Campbell Soup Foodservice. And prior to that, he spent 13 years with Kraft Foods where he served as director of global supply chain strategy, finance and capital.

“As we move components for our brand globally, having someone of Joe’s caliber on our team is an important part of our growth strategy,” said FIN chairman and CEO Elliot B. Maisel.

“He understands the critical nature of an effective and efficient supply chain, and we are excited to have him on our team.”

New president for Lorillard’s blu eCigs

| May 10, 2013

The e-cigarette company, blu eCigs, acquired by Lorillard last year, has appointed Jim Raporte as its new president.

The company said that, with more than 30 years of experience across tobacco, food and business services industries, Raporte was set to lead blu eCigs’ “functional operations” and help drive its transition from an emerging startup to a large scale second-generation company.

Raporte will work closely with blu eCigs founder and previous president, Jason Healy.

Healy is said to have chosen to step down as president and hand over the reins of the company he created in 2009 to Raporte so as to focus on the company’s creative marketing and product development efforts.