Tag: General Cigar

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General Cigar acquires Toraño Brands

| September 12, 2014

General Cigar Co. has acquired the Toraño Family Cigar Co. brands. The company says the acquisition will strengthen its market position and enhance its product mix to deliver greater value and innovation. It will also allow General Cigar to expand its portfolio.

Spanning almost 100 years, Toraño Cigars has a long history that encompasses every area of the cigar industry, from growing though manufacturing to brand creation. Toraño’s portfolio, including the popular Exodus, Reserva, Casa Toraño, Vault and Master Collections will remain unchanged under the new owners.

“The acquisition of the Toraño brands represents an opportunity for us to strategically expand our portfolio,” says Dan Carr, president of General Cigar. “Our companies have been intertwined for over 50 years and I look forward to working with Charlie Toraño on plans to celebrate the upcoming centennial and to carry forward the vision, passion and innovation that is synonymous with the Toraño name while also leveraging our resources to bring even greater excitement and reach to our trade partners and consumers.”

“There is a long-standing and proud history of partnership between General Cigar and Toraño, dating back to my family’s exodus from Cuba,” says Toraño president Charlie Toraño. “There is no other company that I would rather have continue my family’s legacy, and I look forward to seeing the Toraño brands prosper under General Cigar’s expertise.”


Cuba fumes over ‘blatant robbery’ of Cohiba brand

| April 9, 2013

Cuba has accused the U.S. of enabling the ‘blatant robbery’ of brand names from the island following a new court verdict in a lawsuit between Cubatabaco and U.S.-based General Cigar over the Cohiba cigars brand name.

“The blatant robbery of Cuban trademarks in the United States continues to be protected by federal authorities hiding behind the spurious regulations of the economic, financial and commercial embargo that Washington wages against Cuba,” said an EFE News Service story quoting the official website, Cubadebate.

Havana’s accusations come after the U.S. Trademark Trial and Appeal Board decided recently that General Cigar may continue using the Cohiba brand name to market its cigars in the U.S.

This is the most recent decision in the Cohiba legal battle that has gone on for almost 16 years, Cubadebate said, adding that the board decided that because Cubatabaco may not sell its cigars in the U.S., it lacked legal standing to claim the registered Cohiba brand.