Imperial Tobacco has announced a new addition to its Carlton cigarette portfolio: Carlton Superkings Menthol. Carlton is the U.K.’s No. 1 sub-economy cigarette brand. Carlton Superkings Menthol will be available in standard and price-marked packs containing 19 pieces. According to Madeleine Pearce, Imperial’s brand portfolio chassis manager, the brand has been “designed to suit the preferences of the increasing number of downtrading smokers moving into the sub-economy sector.”
The standard and price-marked packs will be available at a recommended retail price of £6.40 ($ 9.74) and £6.19) per pack, respectively. Menthol currently accounts for approximately 8 percent of volume in the factory-made cigarette market. Pearce also noted that because Superkings are often the “preferred choice” of menthol smokers, the new addition to the portfolio “offers consumers a great value menthol cigarette, making it a must-stock for retailers.”
Imperial Tobacco Group (ITG) will buy Dragonite International’s e-cigarette business for $75 million, reports Bloomberg Businessweek. The acquisition depends on the approval of Dragonite shareholders.
Simon Evans, spokesman for Imperial, said the acquisition is not related to ITG’s August announcement that it was on track to introduce its own alternative nicotine products in 2014 through its Fontem Ventures subsidiary.
Dragonite founder and Executive Director Hon Lik is credited with inventing the technology behind the e-cigarette. Dragonite says it owns an “extensive portfolio” of global patents and pending patents on e-cigarette technologies.
CEO Alison Cooper and Financial Director Bob Dyrbus comment on Imperial Tobacco Group’s half-year 2013 results. The video was created by Merchantcantos, a provider of financial news about FTSE100 and FTSE250 companies.