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Davidoff to roll out new cigar in Vegas

| April 10, 2013

A new Davidoff of Geneva cigar will roll into Vegas for the annual International Premium Cigar and Pipe Retailers Association’s (IPCPR) annual trade show to be held on July 13–17.

Swiss cigar maker Oettinger Davidoff Group will launch the new brand, Davidoff Nicaragua, which Davidoff CEO Hans-Kristian Hoejsgaard said is the company’s first Nicaraguan puro featuring a decade-old Nicaraguan Havana-seed Rosado wrapper and a blend of tobaccos from the country’s major leaf growing regions.

Davidoff experts, led by master blender Hendrik “Henke” Kelner, embarked on a worldwide search for tobaccos that would enable them to create a unique cigar. The search landed the team in the tobacco fields of Nicaragua.

Preparing, curing and ageing this tobacco for 10 years with the unique expertise of Davidoff craftsmen in the Dominican Republic allowed the company time to ‘tame’ the wilder tendencies of Nicaraguan tobacco and deliver a blend with intensity and excitement and all the refined sophistication you would expect from Davidoff.

The new ‘Davidoff Nicaragua’ line will come in three sizes: Toro (5 ½ inches by 50 ring), Robusto (5 by 50) and Short Corona (3 ¾ by 46), and the blend combines a 10-year old, Havana-seed wrapper with a binder from Jalapa and a filler blend of tobaccos from Estelí, Condega and the volcanic region of Ometepe. ‘Davidoff Nicaragua’ will only be available in limited quantities per year.

“This is a major step, for us to expand to a new territory” says Davidoff CEO Hans-Kristian Hoejsgaard. “I wanted to develop products that were not necessarily origin-specific or rigidly tied down to one specific place. Davidoff is a brand, not a territory.”