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Tag: plan packaging. australia

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“No impact of plain packaging on transactions”

| December 5, 2013

A study led by Curtin University professor Owen Carter, which timed transactions at retail stores before and after Australia’s plain packaging law took effect in December 2012, found virtually no difference in transaction times, reports the Australian Broadcasting Corp.

The study was conducted to investigate claims that transactions would take up to 45 seconds longer per pack, because plain packaging would be more difficult for retailers to locate.