Sticker firm needs to watch its derrière as health department takes close look

| December 12, 2012

A company based in Queensland, Australia, is starting to offer stickers for wrapping around cigarette packs, according to a story in Marketing magazine quoting the Gold Coast Bulletin.

Box Wrap, a sticker manufacturing company, created the ‘workaround’ for smokers who dislike the olive green background color and hugely-dominate graphic health warnings, which have been mandatory on cigarette packs since December 1.

“People feel they have had their choice ripped off them, the company’s managing director, Anthony Do Rozario, was quoted as saying.

Promoted with the slogan, ‘It’s your box, it’s your choice’, the stickers allow smokers to cover up the plain packaging with a range of skins, including one depicting the Australian flag and another showing the derrière of a scantily clad woman holding a fishing rod (best not to ask).

Box Wrap was due to launch today a website and social media campaign for the stickers, which initially will be sold online for $8.75 for packs of six.

But the company, which has applied for a worldwide patent for its stickers, hopes they will be sold alongside cigarettes in retail outlets.

The Federal government’s Department of Health and Ageing is yet to respond to questions over the legality of the stickers, but has said that it will be looking at them closely.

Category: Breaking News

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