Swedish photographer’s Black Box to be unveiled by Iggesund in Moscow

| December 3, 2012

A new Black Box is due to be unveiled during an exhibition at the Flacon Club in Moscow on Thursday.

For almost two years, Iggesund Paperboard has been running the Black Box Project, which has challenged well-known international designers and design companies to fill a black box of a specified format with contents that in some way test the limits of Iggesund’s Invercote paperboard.

Six designers have taken part in the project so far and their works have been unveiled at exhibitions in Paris, London, Amsterdam, Hamburg, Milan and New York.

When the doors open at the Flacon Club on December 6, a new box will be unveiled with contents created by the Swedish photographer and film director, Jens Assur.

Assur began his career as a photographer for the daily press and, in the 1990s, he became Sweden’s top award-winning photojournalist.

Later, he gradually left the daily press and began focusing on filmmaking. His films, such as The Last Dog inRwandaand Killing the Chickens to Scare the Monkeys, have won multiple international awards.

Partly as a result of this recognition, at the beginning of 2012 he was the first Scandinavian to win the Sundance/NHK International Filmmaker Award, the Sundance Festival’s prize for promising filmmakers.

Nevertheless, he didn’t hesitate for a second when asked to take part in the Black Box Project. “As a creative artist, it’s rare that I have the opportunity to work so freely and at such a high artistic level in projects developed by customers,” he said. “But in this case we could do so on both a conceptual and intellectual level.”

Carlo Einarsson, director market communications at Iggesund Paperboard, was said to be ‘very pleased’ with Assur’s participation in the project. “We’re looking for creative individuals who really push the limits of what can be done with Invercote,” he said.

“But the project is also a tribute to all the designers who have chosen over the years to make fantastic creations using Invercote as their starting point. We’re especially pleased by the great interest our exhibitions have received from designers and the graphic industry in many parts of the world.”

Category: Breaking News

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