New General snus can is far from general

Swedish Match this week unveiled at the US NACS (National Association of Convenience Stores) in Atlanta, what is describes as smart, revolutionary new packaging for General snus.

“General Snus will soon be available in a premium brushed-metal can with a fresh foil seal,” according to a Swedish Match press note.

“The ergonomic design also features a hinged metal lid, a first for the smokeless tobacco category …”