Deakes to lead hologram association

The International Hologram Manufacturers Association (IHMA) has outlined its plans for continuing growth with the appointment of a new general secretary.

Mark Deakes has taken up the role, succeeding Ian Lancaster who has stepped down after more than 20 years of service to the organization.

Deakes will spearhead the IHMA’s representation of the world’s leading producers and converters of holograms for security, packaging, graphics and other commercial applications.

He brings extensive knowledge and career experience of the security printing sector that has combined technical research work with commercial responsibilities in international business.

“I am excited and delighted to accept this position and I look forward to working with the IHMA board in promoting the best interests of this hugely important and growing sector,” said Deakes.

“Holograms are now the single most-used add-on security feature on banknotes, passports, tax stamps and other products. Helping the industry to continue to grow and innovate will continue to be the ambitions of the IHMA, as well as enabling the industry to come together as one to meet the various challenges it faces.”