IHMA updates hologram register

The International Hologram Manufacturers Association’s (IHMA) updated Hologram Image Register (HIR) allows for faster online registration and copyright checking of hologram designs.

The HIR is a centrally held database operated under the strictest confidence and security. Manufacturers and producers are able to register their holograms, enabling them to check that production designs do not inadvertently copy existing ones and infringe copyright.

In a move to improve efficiency, HIR registration is now a fully online process where artwork can be submitted electronically providing quicker design checks. The registration process is also faster as no hard copy forms are required while internet access via a secure portal provides improved ease-of-use.

“The enhanced system is a beneficial step forward, representing a major update and redesign of the HIR requirements to reflect more accurately the way today’s holograms are designed and used,” says Mark Deakes, general secretary of the IHMA.

“Furthermore, as manufacturers become ISO 14298 accredited, we are pressing for wider hologram registration. Pre-origination checks on a hologram register and registration of holograms onto a register are required by Intergraf and NASPO, the two leading global bodies for accreditation of the standard.”

Administration of the HIR is done by the Counterfeiting Intelligence Bureau.