• March 28, 2024

New designs for Mevius

 New designs for Mevius

Japan Tobacco is redesigning 16 Mevius products to celebrate the brand’s third anniversary. Next month, the company will also launch three new products in Japan—Mevius Option Rich Plus 10, Mevius Option Rich Plus 6, and Mevius Option Rich Plus One 100’s.

Aiming to create the No. 1 global premium brand, JT in 2013 changed the name of its best-selling Mild Seven to Mevius. Since then, the company has taken a number of initiatives to improve the product and its services.

For the 16 standard Mevius products, JT has improved the package designs and filter quality without changing the flavor and aroma.

The company placed an arc-shaped element in the center of the package to achieve a sophisticated design with a premium look. In addition, JT improved the filter hardness and the ease of “lip separation,” so as to provide consumers with a better smoking experience.