Nicotine pouch from Reynolds

R.J. Reynolds Vapor Co. (RJRVC) is expanding its “modern oral” portfolio with Velo, a line of tobacco leaf-free and spit-free nicotine pouches.

Velo is a tobacco-derived nicotine product that comes in the form of nicotine pouches. Apart from the nicotine extracted from the tobacco plant, Velo contains no tobacco leaf or other tobacco plant matter. Unlike traditional moist tobacco products, Velo requires no spitting.

“At RJRVC, our teams are working hard to expand our range of nicotine products to provide ATCs [adult tobacco consumers] with a diverse set of choices,” says Shay Mustafa, senior vice president of the company’s Oral Business Unit.

“The current expansion of Velo, and the expansion of our dissolvable nicotine lozenge product Revel earlier this year, are both evidence that we are serious about accelerating transformation in the modern oral space. These products are examples of the innovation and technology-driven options we will continue to provide in the tobacco industry to meet changing preferences.”

Velo will be available in more than 70,000 U.S. outlets over the next few months. The product is initially offered in two flavors—mint and citrus—and two nicotine strengths, 2 mg and 4 mg.